#BOOST EWALLET MOVIE#

The team analyzes user data at a granular level and creates micro-segments of users, allowing Boost to target customers with messaging that’s highly relevant to each micro-segment. When you have over 7 million users, identifying and tracking user behavior as well as understanding marketing ROI becomes an essential yet complex task.Īccording to Cheah, cohort analysis allows the team to identify important trends in user behavior to improve engagement and retention. The key to preventing user churn was engaging the users, getting them to perform repeat transactions, and become loyal customers over the course of time. Gaining Detailed Insights From Campaignsīacked by the Axiata Group, Boost has been one of Malaysia’s fastest-growing e-wallet players seeing over 50% growth in the number of users over the past year, and a consistent multi-fold increase in the Gross Transaction Value (GTV) over the past 2 years.īut with an increase in user acquisition, Boost suddenly faced a new challenge of preventing those users from churning. Merchants get an increase in business visibility, easy cashless transactions, and security against counterfeit currency.

#BOOST EWALLET MOVIE#

Helping Businesses and Consumers with Cashless TransactionsĪs a lifestyle e-wallet, Boost helps users with daily transactions like topping up mobile prepaid or games credits, paying utility bills, paying for on-street parking, buying bus and train tickets, ordering food, purchasing movie tickets, shopping, and meal vouchers, and even making payments to charities.īoost Business allows merchants to receive payments and manage cash flow in one place, whether they’re operating hawker stalls or retail outlets. *Ĭurious to know more about their unique journey and challenges, we spoke with Maybelle Cheah, Customer Analytics Team Lead at Boost. Catalyzed by the emergence of e-wallet service providers, over 70% of Malaysians now prefer to visit stores where digital payments are feasible. Previously a cash-dominant culture, the Malaysian government began incentivizing digital payments as a way to curb corruption.īy understanding consumer needs and using cutting-edge technology, Boost makes transactions easier, faster, more secure, and rewarding. Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions.

Boost ewallet